For this email, I created a simple, branded gif to catch viewers’ attention. I drew inspiration from Nordstom’s holiday-themed gifs on their website. Together with my copywriter and another designer, we incorporated the illustrations on the furniture to maintain a playful vibe throughout.
I loved finding a hero image that coordinated with Pinterest’s color scheme. In the body, I added callouts to each featured Pinterest board and collaborated with my copywriter to come up with concise phrases.
This email design was based on a template, but I chose colors, photography, and a pattern that spoke best to this furniture style.
Unlike most emails, this one lacked clear creative direction. I created a couple drafts with what I was given, but it was most helpful to gather everyone together and talk through the desired goal and new content.
I chose a stock star pattern that coordinated with the established mattress gallery color scheme. This saved time and also could be easily reformatted and used by other designers on future bedding emails.
I chose a simple design to best highlight the products. My team loved my use of white space around the products, and they began using more silo photography like I had done.
This email went though a number of revisions in the final submission. Originally, my copywriter supplied me with two bullet points about each fabric, and I designed the email based on that direction. Later, we received feedback that the copy felt too informative and not creative enough. Initially my copywriter and I were disappointed with the response, but we met and wrote fresh, conversational copy. It was a long process from start to finish, but we were pleased with our work at the end.
