Description
I was excited to tackle this project and create beautiful branding for my client’s startup. I designed her logo, a coordinating pattern and a coming soon gif. Later, I expanded the project and envisioned packaging and additional branded imagery.
My Role
Branding, Illustration, Gif

This neutral color palette by Ezer + Pine fit with my client’s minimalist goals. We also talked about visual inspiration such as logos by Ryn Frank and a pattern I had designed.

We discussed creating an icon that included clothing or similar elements. My client also liked mandalas and wondered if I could also incorporate one as well. I played with those ideas and created the hanger mandala icon in a few hours.

I shared this detailed type information with my client so she could create coordinating branding as needed.

Coming soon.
Coming soon.
Coming soon.
Coming soon.
Using the pattern I designed and referencing the neutral color palette, I created a gif for social media. Simple in nature, it reflects the minimalist style of the brand while being whimsical and engaging.

I imagined what the packaging might look like and created a kraft brown box with the pattern. The kraft brown communicates sustainability, matching the reusing nature of the company. And I added the white pattern to subtly brand the box.

Credits: Business card mockup from GraphicGoogle

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