Description
One of my goals for this project was to combine familiar motifs from C.S. Lewis’ classic, The Lion, the Witch, and the Wardrobe, and create an engaging campaign. After various directions such as including the White Witch or Lucy, I landed on the lamppost and the lion. Inspired by a moment in the 2005 film where Aslan appears in Mr. Tumnus’ fire, I incorporated Aslan’s face into the flames of the lamppost. I enjoyed creating the imagery so I expanded the project beyond the social media campaign and imagined how the advertising would appear on additional touchpoints such as a poster, Snapchat filters, a program and tickets.
My Role
Art Direction, Illustration, Typography
Initial project sketches exploring the main elements from the story.
Posters coordinated with the blue color palette of opening night.
The social media campaign encompassed Facebook, Eventbrite, Twitter and Instagram.
I created concept Snapchat filters for the opening night of the play, designed for college students to send to their friends and encourage other students to buy ticket for future performances.
I decided that the color palette for all of the other performances would be yellow, so I designed the program to match.
The blue tickets indicated opening night, and ushers could easily recognize the tickets for the first performance versus other performances.
The tickets for all of the other performances were yellow.
